NFL Hoilday Games
Motivations and Key Objectives
1. Grow Consumption of Christmas Day Games
Awareness: Increase awareness that the NFL plays on Christmas Day.
Intent to Watch: Highlight when and where to watch, particularly the NFL games on Netflix.
Audience Engagement: Drive intent to watch Netflix games by showcasing accessibility.
2. Drive Engagement with NFL Content for All Holiday Games
Social/Digital Presence: Build excitement through social media and digital platforms around Christmas and holiday-themed content.
Creative Considerations
Graphics for Clarity:
Use graphics to clearly communicate viewing windows, with particular emphasis on Wednesday and holiday-specific games.
High-Energy Game Footage:
Maximize the use of high-energy clips and game footage to amplify fan excitement.
Execution Highlights
I was responsible for design exploration, kinetic typography, end card animation, and creating GFX toolkits.
End Card Design: Developed graphics to emphasize game schedules and align with campaign themes.
Typography and Motion Graphics: Designed engaging typography and animations to capture the festive tone and keep viewers engaged.
Content Adaptation: Edited multiple versions of the campaign to accommodate various lengths and aspect ratios for different platforms.
