Canva
See how candidates truly work before hiring them.
Present a beautifully typeset, high-readability layout that highlights the visual contrast between Before Canva and After Canva.
Overview
Client : Canva
Role : Art Director/ Storyboard/ Design/ Motion Graphics(me and Sophie)
Tools: Photoshop/After Effect/C4D
Work Trial AI bridges the gap between resumes and real skills. I developed the brand’s design language and created a motion piece that visualizes how the platform brings fairness, transparency, and insight to hiring.
Challenge
The client wanted to visualize how Work Trial AI transforms hiring into a more human, skill-based experience — showing real collaboration, creativity, and problem-solving in action.
The challenge was to design a visual language that feels trustworthy, intelligent, and forward-thinking, while still remaining delightful,friendly and approachable for both employers and candidates.
Process
1. Brand Direction & Guidelines
Professional yet approachable
Tech-forward clarity
Consistency across typography, color, motion, and iconography for internal and external communication.
2. Sizzle Video Development
I structured the narrative around transformation:
“From static resumes to living experiences — see candidates come to life.”
Visually, the film transitions from muted, grayscale tones (symbolizing traditional hiring) to bright, dynamic compositions as the AI reveals each candidate’s hidden abilities.
I used symbolic lighting shifts, smooth UI motion, and 3D transitions to represent discovery and growth.
Outcome
The final deliverables included:
Eveloped two promotional videos, each focused on a different product function.